FOLLAIN CAMPAIGN

Follain is the “Sephora of clean beauty.” With its focus on non-toxic beauty products, I created a campaign that would include a series of postcards with a different infographic on each one. These cards would come in the box you receive in the mail with your purchases. The simple design brings the focus on the simplicity of the brand and the product ingredients. The campaign also includes a magazine ad spread and an email campaign that further encourages people to try out Follain and experience the benefits of clean beauty.

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